Marketing & Selling
In today’s digitally focused world, the consumer has become more demanding as technology has enabled instant discovery and fulfilment. As a result, brands need to create seamless and satisfying customer experience across multiple channels – anytime and anywhere
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Brand strategy
The strongest and most enduring brands are a result of disciplined alignment of brand principles and plans which focuses intensely on satisfying customer requirements and expectations. For that to happen, we need to define who the customer is, how to position the brand in their minds and consistently reinforce what it stands for.
Customer Targeting & Value Proposition
You will need a persuasive and convincing value proposition, potentially customized to the needs of different customer segments, with the right pricing and sold the right way within all the different channels you have selected to use.
Pricing
Pricing the products right is one of the most critical commercial decisions for any business. For that, it is important to understand the trade-off between price and all the other value attributes of the product or service. It is also important to understand the price elasticity of the market. This is further complicated by complexities associated with different channels, regions and customer types that the business deals with.
Customer & Shopper Insights
Customers are the lifeline of any business. Translating insights about customers into value propositions, accelerates profitable growth.
Loyalty & Customer Experience
It is important to increase customer traction by providing the seamless experience they want at every touch point. This involves grasping customer needs across your portfolio of brands, products and channels and fulfilling them across the customer lifecycle.
Sales Force Effectiveness
Cutting sales costs without losing revenue is both art and science. For that, it is very important that businesses understand and measure the performance of their route-to-market mix so that they can identify possible areas of improvement