{"id":760,"date":"2021-11-15T15:31:03","date_gmt":"2021-11-15T15:31:03","guid":{"rendered":"https:\/\/artofconsulting.in\/?page_id=760"},"modified":"2021-12-09T06:35:21","modified_gmt":"2021-12-09T06:35:21","slug":"marketing-selling","status":"publish","type":"page","link":"https:\/\/artofconsulting.in\/index.php\/marketing-selling\/","title":{"rendered":"Marketing &#038; Selling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"760\" class=\"elementor elementor-760\">\n\t\t\t\t\t\t\t\t\t<section data-eae-particle=\"{\n  &quot;particles&quot;: {\n    &quot;number&quot;: {\n      &quot;value&quot;: 80,\n      &quot;density&quot;: {\n        &quot;enable&quot;: true,\n        &quot;value_area&quot;: 800\n      }\n    },\n    &quot;color&quot;: {\n      &quot;value&quot;: &quot;#ffffff&quot;\n    },\n    &quot;shape&quot;: {\n      &quot;type&quot;: &quot;circle&quot;,\n      &quot;stroke&quot;: {\n        &quot;width&quot;: 0,\n        &quot;color&quot;: &quot;#000000&quot;\n      },\n      &quot;polygon&quot;: {\n        &quot;nb_sides&quot;: 5\n      },\n      &quot;image&quot;: {\n        &quot;src&quot;: &quot;img\/github.svg&quot;,\n        &quot;width&quot;: 100,\n        &quot;height&quot;: 100\n      }\n    },\n    &quot;opacity&quot;: {\n      &quot;value&quot;: 0.5,\n      &quot;random&quot;: false,\n      &quot;anim&quot;: {\n        &quot;enable&quot;: false,\n        &quot;speed&quot;: 1,\n        &quot;opacity_min&quot;: 0.1,\n        &quot;sync&quot;: false\n      }\n    },\n    &quot;size&quot;: {\n      &quot;value&quot;: 3,\n      &quot;random&quot;: true,\n      &quot;anim&quot;: {\n        &quot;enable&quot;: false,\n        &quot;speed&quot;: 40,\n        &quot;size_min&quot;: 0.1,\n        &quot;sync&quot;: false\n      }\n    },\n    &quot;line_linked&quot;: {\n      &quot;enable&quot;: true,\n      &quot;distance&quot;: 150,\n      &quot;color&quot;: &quot;#ffffff&quot;,\n      &quot;opacity&quot;: 0.4,\n      &quot;width&quot;: 1\n    },\n    &quot;move&quot;: {\n      &quot;enable&quot;: true,\n      &quot;speed&quot;: 6,\n      &quot;direction&quot;: &quot;none&quot;,\n      &quot;random&quot;: false,\n      &quot;straight&quot;: false,\n      &quot;out_mode&quot;: &quot;out&quot;,\n      &quot;bounce&quot;: false,\n      &quot;attract&quot;: {\n        &quot;enable&quot;: false,\n        &quot;rotateX&quot;: 600,\n        &quot;rotateY&quot;: 1200\n      }\n    }\n  },\n  &quot;interactivity&quot;: {\n    &quot;detect_on&quot;: &quot;canvas&quot;,\n    &quot;events&quot;: {\n      &quot;onhover&quot;: {\n        &quot;enable&quot;: true,\n        &quot;mode&quot;: &quot;repulse&quot;\n      },\n      &quot;onclick&quot;: {\n        &quot;enable&quot;: true,\n        &quot;mode&quot;: &quot;push&quot;\n      },\n      &quot;resize&quot;: true\n    },\n    &quot;modes&quot;: {\n      &quot;grab&quot;: {\n        &quot;distance&quot;: 400,\n        &quot;line_linked&quot;: {\n          &quot;opacity&quot;: 1\n        }\n      },\n      &quot;bubble&quot;: {\n        &quot;distance&quot;: 400,\n        &quot;size&quot;: 40,\n        &quot;duration&quot;: 2,\n        &quot;opacity&quot;: 8,\n        &quot;speed&quot;: 3\n      },\n      &quot;repulse&quot;: {\n        &quot;distance&quot;: 200,\n        &quot;duration&quot;: 0.4\n      },\n      &quot;push&quot;: {\n        &quot;particles_nb&quot;: 4\n      },\n      &quot;remove&quot;: {\n        &quot;particles_nb&quot;: 2\n      }\n    }\n  },\n  &quot;retina_detect&quot;: true\n}\" class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7c74836 elementor-section-height-min-height eae-particle-yes elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7c74836\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d907f82\" data-id=\"4d907f82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17665fc8 elementor-widget elementor-widget-heading\" data-id=\"17665fc8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Marketing & Selling\u200b<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490faca7 elementor-widget elementor-widget-text-editor\" data-id=\"490faca7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In today\u2019s digitally focused world, the consumer has become more demanding as technology has enabled instant discovery and fulfilment. As a result, brands need to create seamless and satisfying customer experience across multiple channels &#8211; anytime and anywhere \u200b<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3a23340 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a23340\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f69f27b\" data-id=\"f69f27b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-541cdb3 elementor-widget elementor-widget-heading\" data-id=\"541cdb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">              How We Help?\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8972385 elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"8972385\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/artofconsulting.in\/wp-content\/uploads\/elementor\/css\/custom-widget-icon-box.min.css?ver=1689336430\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tBrand strategy\t\t\t\t\t<\/span>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe strongest and most enduring brands are a result of disciplined alignment of brand principles and plans which focuses intensely on satisfying customer requirements and expectations. For that to happen, we need to define who the customer is, how to position the brand in their minds and consistently reinforce what it stands for.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67efcd7 elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"67efcd7\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tCustomer Targeting & Value Proposition\t\t\t\t\t<\/span>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tYou will need a persuasive and convincing value proposition, potentially customized to the needs of different customer segments, with the right pricing and sold the right way within all the different channels you have selected to use.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fcdf3a elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"3fcdf3a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tPricing\t\t\t\t\t<\/span>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPricing the products right is one of the most critical commercial decisions for any business. For that, it is important to understand the trade-off between price and all the other value attributes of the product or service. It is also important to understand the price elasticity of the market. This is further complicated by complexities associated with different channels, regions and customer types that the business deals with.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-854befb elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"854befb\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tCustomer & Shopper Insights\t\t\t\t\t<\/span>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCustomers are the lifeline of any business. Translating insights about customers into value propositions, accelerates profitable growth.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee782ea elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"ee782ea\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tLoyalty & Customer Experience\t\t\t\t\t<\/span>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tIt is important to increase customer traction by providing the seamless experience they want at every touch point. This involves grasping customer needs across your portfolio of brands, products and channels and fulfilling them across the customer lifecycle.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05c4f9 elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"a05c4f9\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tSales Force Effectiveness\t\t\t\t\t<\/span>\n\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCutting sales costs without losing revenue is both art and science. For that, it is very important that businesses understand and measure the performance of their route-to-market mix so that they can identify possible areas of improvement\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c878fe0\" data-id=\"c878fe0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e21dc88 elementor-widget elementor-widget-sidebar\" data-id=\"e21dc88\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;]}\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<aside id=\"block-34\" class=\"widget widget_block\">\n<div class=\"wp-block-group is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p> <strong>Our Services<\/strong> <\/p>\n\n\n\n<p><a href=\"https:\/\/artofconsulting.in\/index.php\/strategy-building\/\" data-type=\"URL\" data-id=\"https:\/\/artofconsulting.in\/index.php\/strategy-building\/\">Strategy Building\u200b<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/artofconsulting.in\/index.php\/marketing-selling\/\" data-type=\"URL\" data-id=\"https:\/\/artofconsulting.in\/index.php\/marketing-selling\/\">Marketing &amp; Selling<\/a><\/p>\n\n\n\n<p> <a href=\"https:\/\/artofconsulting.in\/index.php\/marketing-selling\/\" data-type=\"URL\" data-id=\"https:\/\/artofconsulting.in\/index.php\/marketing-selling\/\">Marketing &amp; Selling<\/a> <\/p>\n\n\n\n<p> <a href=\"https:\/\/artofconsulting.in\/index.php\/scm-operations\/\" data-type=\"URL\" data-id=\"https:\/\/artofconsulting.in\/index.php\/scm-operations\/\">SCM &amp; Operations<\/a> <\/p>\n\n\n\n<p> <a href=\"https:\/\/artofconsulting.in\/index.php\/finance-management\/\" data-type=\"URL\" data-id=\"https:\/\/artofconsulting.in\/index.php\/finance-management\/\">Finance Management<\/a> <\/p>\n\n\n\n<p> <a href=\"https:\/\/artofconsulting.in\/index.php\/information-technology\/\" data-type=\"URL\" data-id=\"https:\/\/artofconsulting.in\/index.php\/information-technology\/\">Information Technology<\/a> <\/p>\n\n\n\n<p> <a href=\"https:\/\/artofconsulting.in\/index.php\/legal-advisory\/\" data-type=\"URL\" data-id=\"https:\/\/artofconsulting.in\/index.php\/legal-advisory\/\"> Legal Advisory<\/a> <\/p>\n<\/div><\/div>\n<\/aside><aside id=\"block-18\" class=\"widget widget_block widget_text\">\n<p><\/p>\n<\/aside>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing &#038; Selling\u200b In today\u2019s digitally focused world, the consumer has become more demanding as technology has enabled instant discovery and fulfilment. As a result, brands need to create seamless and satisfying customer experience across multiple channels &#8211; anytime and anywhere \u200b How We Help? Brand strategy The strongest and most enduring brands are a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/artofconsulting.in\/index.php\/marketing-selling\/\"> <span class=\"screen-reader-text\">Marketing &#038; Selling<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/pages\/760"}],"collection":[{"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":64,"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/pages\/760\/revisions"}],"predecessor-version":[{"id":2946,"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/pages\/760\/revisions\/2946"}],"wp:attachment":[{"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/media?parent=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}