{"id":989,"date":"2021-11-16T13:14:08","date_gmt":"2021-11-16T13:14:08","guid":{"rendered":"https:\/\/artofconsulting.in\/?page_id=989"},"modified":"2021-12-07T20:24:59","modified_gmt":"2021-12-07T20:24:59","slug":"case-study-2","status":"publish","type":"page","link":"https:\/\/artofconsulting.in\/index.php\/case-study-2\/","title":{"rendered":"Case Study 2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"989\" class=\"elementor elementor-989\">\n\t\t\t\t\t\t\t\t\t<section data-eae-particle=\"{\n  &quot;particles&quot;: {\n    &quot;number&quot;: {\n      &quot;value&quot;: 80,\n      &quot;density&quot;: {\n        &quot;enable&quot;: true,\n        &quot;value_area&quot;: 800\n      }\n    },\n    &quot;color&quot;: {\n      &quot;value&quot;: &quot;#ffffff&quot;\n    },\n    &quot;shape&quot;: {\n      &quot;type&quot;: &quot;circle&quot;,\n      &quot;stroke&quot;: {\n        &quot;width&quot;: 0,\n        &quot;color&quot;: &quot;#000000&quot;\n      },\n      &quot;polygon&quot;: {\n        &quot;nb_sides&quot;: 5\n      },\n      &quot;image&quot;: {\n        &quot;src&quot;: &quot;img\/github.svg&quot;,\n        &quot;width&quot;: 100,\n        &quot;height&quot;: 100\n      }\n    },\n    &quot;opacity&quot;: {\n      &quot;value&quot;: 0.5,\n      &quot;random&quot;: false,\n      &quot;anim&quot;: {\n        &quot;enable&quot;: false,\n        &quot;speed&quot;: 1,\n        &quot;opacity_min&quot;: 0.1,\n        &quot;sync&quot;: false\n      }\n    },\n    &quot;size&quot;: {\n      &quot;value&quot;: 3,\n      &quot;random&quot;: true,\n      &quot;anim&quot;: {\n        &quot;enable&quot;: false,\n        &quot;speed&quot;: 40,\n        &quot;size_min&quot;: 0.1,\n        &quot;sync&quot;: false\n      }\n    },\n    &quot;line_linked&quot;: {\n      &quot;enable&quot;: true,\n      &quot;distance&quot;: 150,\n      &quot;color&quot;: &quot;#ffffff&quot;,\n      &quot;opacity&quot;: 0.4,\n      &quot;width&quot;: 1\n    },\n    &quot;move&quot;: {\n      &quot;enable&quot;: true,\n      &quot;speed&quot;: 6,\n      &quot;direction&quot;: &quot;none&quot;,\n      &quot;random&quot;: false,\n      &quot;straight&quot;: false,\n      &quot;out_mode&quot;: &quot;out&quot;,\n      &quot;bounce&quot;: false,\n      &quot;attract&quot;: {\n        &quot;enable&quot;: false,\n        &quot;rotateX&quot;: 600,\n        &quot;rotateY&quot;: 1200\n      }\n    }\n  },\n  &quot;interactivity&quot;: {\n    &quot;detect_on&quot;: &quot;canvas&quot;,\n    &quot;events&quot;: {\n      &quot;onhover&quot;: {\n        &quot;enable&quot;: true,\n        &quot;mode&quot;: &quot;repulse&quot;\n      },\n      &quot;onclick&quot;: {\n        &quot;enable&quot;: true,\n        &quot;mode&quot;: &quot;push&quot;\n      },\n      &quot;resize&quot;: true\n    },\n    &quot;modes&quot;: {\n      &quot;grab&quot;: {\n        &quot;distance&quot;: 400,\n        &quot;line_linked&quot;: {\n          &quot;opacity&quot;: 1\n        }\n      },\n      &quot;bubble&quot;: {\n        &quot;distance&quot;: 400,\n        &quot;size&quot;: 40,\n        &quot;duration&quot;: 2,\n        &quot;opacity&quot;: 8,\n        &quot;speed&quot;: 3\n      },\n      &quot;repulse&quot;: {\n        &quot;distance&quot;: 200,\n        &quot;duration&quot;: 0.4\n      },\n      &quot;push&quot;: {\n        &quot;particles_nb&quot;: 4\n      },\n      &quot;remove&quot;: {\n        &quot;particles_nb&quot;: 2\n      }\n    }\n  },\n  &quot;retina_detect&quot;: true\n}\" class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-034eb75 elementor-section-height-min-height eae-particle-yes elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"034eb75\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-385fa471\" data-id=\"385fa471\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e6fa9 elementor-widget elementor-widget-heading\" data-id=\"6e6fa9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\"> E-Commerce & Omni Channel <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9d5d90 elementor-widget elementor-widget-text-editor\" data-id=\"1e9d5d90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>With the explosion of e-commerce, the way consumers shop has drastically changed. Companies who learn how to digitize, adapt and integrate online-offline behaviors enabling frictionless shopping experiences will be leader of this new future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4f80677 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f80677\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bda89c5\" data-id=\"bda89c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ebe11 elementor-widget elementor-widget-heading\" data-id=\"91ebe11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Client \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-03fccf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03fccf6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7a72ba\" data-id=\"f7a72ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1879e1 elementor-widget elementor-widget-text-editor\" data-id=\"c1879e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A leading regional mattress company engaged in the manufacture and marketing of rubberized coir foam and spring mattresses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-83ae2b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83ae2b3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4f7804\" data-id=\"f4f7804\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50981bc elementor-widget elementor-widget-heading\" data-id=\"50981bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Opportunity<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6d61c9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d61c9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac76159\" data-id=\"ac76159\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98071d2 elementor-widget elementor-widget-text-editor\" data-id=\"98071d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The way mattresses are sold in India is a completely inefficient model, with a huge margin set aside for everyone from the time they were manufactured until it reaches a customer. The market is rather fragmented; though a few biggies like Kurlon &amp; Sleepwell dominates the branded market. Estimates peg the mattress market in India to be Rs 10,000 crore in 2020. The mattress market in India has been undergoing a change to Direct to Consumer (D2C) over the past few years, witnessing a growth surge across the D2C brands developed by disruptors. As a result, major online mattress companies such as Wakefit (+7.2x), SleepyCat (+7.5x) and Sleepyhead (+53x) have seen a significant rise in their operational revenues over the last three financial years (FY18-FY20). AOC was tasked with developing the Direct-To-Consumer (DTC) channel encompassing E-commerce, Exclusive COCO stores &amp; Institutional Sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4bdb952 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bdb952\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97bb4d5\" data-id=\"97bb4d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b16f43e elementor-widget elementor-widget-heading\" data-id=\"b16f43e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Solution\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1011fb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1011fb8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-856b298\" data-id=\"856b298\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dedfff4 elementor-widget elementor-widget-text-editor\" data-id=\"dedfff4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For developing this channel, we co-created competitive channel specific products targeting our focus consumer segment of 25-35 aged young couples, helped design and implement a new ecommerce focused website, listed the products on the major marketplaces and set up the logistic network to service customers across India.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d3972d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3972d8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91fbc3a\" data-id=\"91fbc3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7e451e elementor-widget elementor-widget-text-editor\" data-id=\"b7e451e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For this exercise, there was multiple steps involved.<\/p><p>Our first task was to understand the competitive offerings of the leading players in the mattress market and then create a brand offering and positioning to plug the gap in the market along with capitalizing on the existing capabilities of our client.<\/p><p>Our next task involved creating customer segments we would be targeting and the key benefits sought by them and challenges they were facing currently.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38aacb9 elementor-widget elementor-widget-image\" data-id=\"38aacb9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"897\" src=\"https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/12\/case-study-2_1.png?fit=1280%2C897&amp;ssl=1\" class=\"attachment-1536x1536 size-1536x1536 wp-image-2665\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/12\/case-study-2_1.png?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/12\/case-study-2_1.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/12\/case-study-2_1.png?resize=1024%2C718&amp;ssl=1 1024w, https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/12\/case-study-2_1.png?resize=768%2C538&amp;ssl=1 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-060e469 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"060e469\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06f35ab\" data-id=\"06f35ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce01fb9 elementor-widget elementor-widget-image\" data-id=\"ce01fb9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1379\" height=\"627\" src=\"https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/11\/case-study-2_2.png?fit=1379%2C627&amp;ssl=1\" class=\"attachment-1536x1536 size-1536x1536 wp-image-992\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/11\/case-study-2_2.png?w=1379&amp;ssl=1 1379w, https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/11\/case-study-2_2.png?resize=300%2C136&amp;ssl=1 300w, https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/11\/case-study-2_2.png?resize=1024%2C466&amp;ssl=1 1024w, https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/11\/case-study-2_2.png?resize=768%2C349&amp;ssl=1 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-62d7350 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62d7350\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-172cf9c\" data-id=\"172cf9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aeac7bb elementor-widget elementor-widget-text-editor\" data-id=\"aeac7bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This was followed by developing a comprehensive fulfilment plan.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4aaa70f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aaa70f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4f3058\" data-id=\"a4f3058\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c07c125 elementor-widget elementor-widget-image\" data-id=\"c07c125\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1348\" height=\"608\" src=\"https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/11\/case_study_2_3.png?fit=1348%2C608&amp;ssl=1\" class=\"attachment-1536x1536 size-1536x1536 wp-image-993\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/11\/case_study_2_3.png?w=1348&amp;ssl=1 1348w, https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/11\/case_study_2_3.png?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/11\/case_study_2_3.png?resize=1024%2C462&amp;ssl=1 1024w, https:\/\/i0.wp.com\/artofconsulting.in\/wp-content\/uploads\/2021\/11\/case_study_2_3.png?resize=768%2C346&amp;ssl=1 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-628a923 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"628a923\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2c795c\" data-id=\"e2c795c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-433681f elementor-widget elementor-widget-text-editor\" data-id=\"433681f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Following which we created channel expansions for each of the D2C sub channels \u2013 Website, Marketplaces and Exclusive branded outlets. Each channel though having the same products would have a different profitability model due to the difference in expense components like commission, logistics, channel setup costs and discounting structures. The branding &amp; marketing strategy was comprehensively utilizing social media &amp; search engine ads, email campaigns, in-marketplace promotions, online influencer marketing, customer testimonials, allied industry influencers like carpenters, interior designers etc.<\/p><p><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3);\">We finally created a financial plan outlining the revenue &amp; cost structure for the next 5 years. This included components like Profit &amp; Loss statement, Cashflow projection, Balance Sheet movements and a cost-volume-profit analysis shows the income or cash flows that occur with different scenarios of key assumptions, like sales or costs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0bf5fe1 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"0bf5fe1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e85b3a2\" data-id=\"2e85b3a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17e65bab elementor--h-position-center elementor--v-position-middle elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"17e65bab\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;dots&quot;,&quot;transition&quot;:&quot;fade&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.5.0 - 01-11-2021 *\/\n.elementor-slides .swiper-slide-bg{-webkit-background-size:cover;background-size:cover;background-position:50%;background-repeat:no-repeat;min-width:100%;min-height:100%}.elementor-slides .swiper-slide-inner{background-repeat:no-repeat;background-position:50%;position:absolute;top:0;left:0;bottom:0;right:0;padding:50px;margin:auto}.elementor-slides .swiper-slide-inner,.elementor-slides .swiper-slide-inner:hover{color:#fff;display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-slides .swiper-slide-inner .elementor-background-overlay{position:absolute;z-index:0;top:0;bottom:0;left:0;right:0}.elementor-slides .swiper-slide-inner .elementor-slide-content{position:relative;z-index:1;width:100%}.elementor-slides .swiper-slide-inner .elementor-slide-heading{font-size:35px;font-weight:700;line-height:1}.elementor-slides .swiper-slide-inner .elementor-slide-description{font-size:17px;line-height:1.4}.elementor-slides .swiper-slide-inner .elementor-slide-description:not(:last-child),.elementor-slides .swiper-slide-inner .elementor-slide-heading:not(:last-child){margin-bottom:30px}.elementor-slides .swiper-slide-inner .elementor-slide-button{border:2px solid #fff;color:#fff;background:transparent;display:inline-block}.elementor-slides .swiper-slide-inner .elementor-slide-button,.elementor-slides .swiper-slide-inner .elementor-slide-button:hover{background:transparent;color:inherit;text-decoration:none}.elementor--v-position-top .swiper-slide-inner{-webkit-box-align:start;-ms-flex-align:start;align-items:flex-start}.elementor--v-position-bottom .swiper-slide-inner{-webkit-box-align:end;-ms-flex-align:end;align-items:flex-end}.elementor--v-position-middle .swiper-slide-inner{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor--h-position-left .swiper-slide-inner{-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start}.elementor--h-position-right .swiper-slide-inner{-webkit-box-pack:end;-ms-flex-pack:end;justify-content:flex-end}.elementor--h-position-center .swiper-slide-inner{-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}body.rtl .elementor-widget-slides .elementor-swiper-button-next{left:10px;right:auto}body.rtl .elementor-widget-slides .elementor-swiper-button-prev{right:10px;left:auto}.elementor-slides-wrapper div:not(.swiper-slide)>.swiper-slide-inner{display:none}@media (max-width:767px){.elementor-slides .swiper-slide-inner{padding:30px}.elementor-slides .swiper-slide-inner .elementor-slide-heading{font-size:23px;line-height:1;margin-bottom:15px}.elementor-slides .swiper-slide-inner .elementor-slide-description{font-size:13px;line-height:1.4;margin-bottom:15px}}<\/style>\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper-container\" dir=\"ltr\" data-animation=\"\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-6b2b7a0 swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\"><div style=\"color:#e53c4d;\">Struggling to increase profitability?<\/div><\/div><div class=\"elementor-slide-description\"><div style=\"color:black;\">Let us find out where the inefficiencies are & eliminate them. <\/div><\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-49bb93c swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\"><div style=\"color:#e53c4d;\">Getting stuck without revenue growth?<\/div><\/div><div class=\"elementor-slide-description\"><div style=\"color:black;\">Let\u2019s evaluate, improve, and execute growth strategies.<\/div><\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-0737a24 swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\"><div style=\"color:#e53c4d;\">Can\u2019t see where your company is heading to?<\/div><\/div><div class=\"elementor-slide-description\"><div style=\"color:black;\">Connect with us to build your company\u2019s roadmap to greatness.<\/div><\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-64101ad swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\"><div style=\"color:#e53c4d;\">Want help choosing business strategies?<\/div><\/div><div class=\"elementor-slide-description\"><div style=\"color:black;\">Assess and freshen-up your strategies with us.<\/div><\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-aada9bc swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\"><div style=\"color:#e53c4d;\">Don\u2019t know if it\u2019s time to digitalize your processes?<\/div><\/div><div class=\"elementor-slide-description\"><div style=\"color:black;\">Let us help you find the right technologies.<\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fb0c41b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb0c41b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a00c551\" data-id=\"3a00c551\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ba0c852 elementor-widget elementor-widget-premium-addon-button\" data-id=\"3ba0c852\" data-element_type=\"widget\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t<div class=\"premium-button-container\">\r\n\t\t<a class=\"premium-button premium-button-none premium-btn-md premium-button-none\" href=\"https:\/\/artofconsulting.in\/index.php\/about\/\">\r\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\r\n\t\t\t\t\t\t\t\t<span >\r\n\t\t\t\t\tOur Services\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E-Commerce &#038; Omni Channel With the explosion of e-commerce, the way consumers shop has drastically changed. Companies who learn how to digitize, adapt and integrate online-offline behaviors enabling frictionless shopping experiences will be leader of this new future. The Client A leading regional mattress company engaged in the manufacture and marketing of rubberized coir foam &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/artofconsulting.in\/index.php\/case-study-2\/\"> <span class=\"screen-reader-text\">Case Study 2<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/pages\/989"}],"collection":[{"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/comments?post=989"}],"version-history":[{"count":43,"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/pages\/989\/revisions"}],"predecessor-version":[{"id":2894,"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/pages\/989\/revisions\/2894"}],"wp:attachment":[{"href":"https:\/\/artofconsulting.in\/index.php\/wp-json\/wp\/v2\/media?parent=989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}